MAMIE & COMPAGNIE : Mamie & Co is the first brand in France to revisit our grandmothers' tips, remedies and recipes.

MAMIE & COMPAGNIE

Commerce
La Rochelle (17)

Mamie & Co is the first brand in France to revisit our grandmothers' tips, remedies and recipes.

Financé !

By 170 WiSEEDers


  • Projet
    financé
  • Jan
    2017
  • Tax exemp.
    ISF / IR
  • 181
    comments

Mamie & Co is the first brand in France to revisit our grandmothers' tips, remedies and recipes. Our job is to conceive, create and market an exclusive range of products focused on tradition, and providing both the advice and the recipe. We aim to be the reference advisors in this field.
To start with, we have selected direct selling as our preferred channel in order to promote the brand via positive word of mouth...


“ Our vision : making the "grandmother" culture accessible to as many people as possible. Since our grandmothers' tips, remedies and recipes do work, we aim to make them widely known. ”


Team

Our team is made of 4 partners whose skills are complementary.
David, the founder, designs and drives the strategy.
Hubert drives the firm's profitability.
Heloïse handles the growth and product training of our selling network.
Franck brings in the guarantee of our remedy activity and contributes to its development.


HUBERT CLEMENT

BUSINESS ANGEL, DIRIGEANT D'ENTREPRISE

Linked 

DAVID COUTHON

DIRIGEANT FONDATEUR

Linked 

FRANCK GIGON

MEDECIN PHYTOTHERAPEUTE MICRO-NUTRITIONNISTE

Linked 


Et retrouvez MAMIE & COMPAGNIE sur :
Website   Google+ on societe.com (fr)  


Identity

  • MAMIE & COMPAGNIE (SAS)
  • Company funded in 2012 à LA ROCHELLE (17000)
  • Registration number : 789 171 592 RCS La Rochelle
  • Business : To conceive, create and market an exclusive range of "grandmother" products, mixing cost saving, ecology and efficiency. Mamie & Co is about tips and remedies, with advice on top of it!

Recognitions

  • Bronze Pentawarpd for best graphic identity, home products, Barcelona 2013. BRDE Charente-Maritime.

Partnerships

  • ETINCEL, business incubator of Poitou Charente region. CCI of La Rochelle (bridge loan for SME growth), incubator for Charente Maritime

Use of funds

  • HR : 50%, Product development : 30%, Working capital requirement : 20%

Stages of development

  • 2013 : development of the product range and test-selling in La Rochelle
  • 2014 : launch of our network of independent home salespersons network, western France
  • 2015 : growth of the network
  • 2016 : further growth in France, private merchant club.

Possible Exit Strategy

  • rachat par les fondateurs, entrée d'un fonds
    (Ne garantie pas la liquidité de l'investissement)


Analysis WiSEED

Point of progress

Nécessité de recruter des vendeurs à domicile pour accélérer le développement du réseau.


Competitors

Principaux concurrents selon les familles de produits : Ecover, Briochin, Starwax (droguerie), Ballot Flurin (miels), Argiletz (soins tradition). Pas de concurrents direct sur le même périmètre de gamme.


Competitive Advantages

Au travers de ses trucs et astuces de grands-mères, Mamie & Co est l'une des rares marques à proposer une gamme de produits naturels à 95% faits en France autour des 4 familles : Aliments malins, soins de traditions, remèdes naturels, droguerie d'antan.


Votes des WiSEEDers

  • 349 votes
  • 4.51 score /5
  • 65 % d'intentions
Aspects of the project Average / 20
Propriété intellectuelle 14.4
Produits / Services 18.8
Action commerciale 18.3
Modèle économique 16.8
Entrepreneur / Equipe 19.2
Cohérence financière 17.6
Marché 18.0
Clients 17.3
Concurrence 12.9
Règlementation 17.9
Responsabilité sociale 19.3
MAMIE & COMPAGNIE Average (10/20)

MAMIE & COMPAGNIE make available to WiSEED and their investors all relevant information related to company's development areas and activities. MAMIE & COMPAGNIE warrants the content of published information.
L'investissement dans ce projet comporte des risques de perte en capital et d'illiquidité. Learn more


Financé !

By 170 WiSEEDers

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A few words
from some investors...

J'ai investi dans MAMIE & COMPAGNIE car je suis conseillère dans cette société et je crois en son avenir et en son potentiel .

Sandrine H.

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